Transforming Human
Expertise into Design
Intelligence.
Exploring how enterprise knowledge and AI can amplify human expertise to reshape product design across Capital Markets.
The Initiative
Exploring Design Intelligence across industries.
Unite is an independent Design Intelligence initiative exploring how enterprise knowledge, strategic thinking and AI can work together within the product design process. Rather than building a single solution, I wanted to test this approach across different industries.
Testing one methodology across different domains
Live interactive design workspaces
Evolving through continuous exploration
Discovery Outputs
Design Intelligence
Workspaces
These workspaces are the prototypes created during the Unite experiment—showing how one design methodology adapts across different industries and business problems.
FX Spot
Exploring how Design Intelligence supports institutional FX trading workflows.
FI Bonds
Exploring how Design Intelligence improves Fixed Income trading and market analysis.
Sports Analytics
Exploring how Design Intelligence supports performance analysis, recruitment and match preparation in elite sport.
The same methodology was applied across finance and elite sport to test whether the approach could adapt to fundamentally different business contexts.
Why I Built Unite
Every project begins with knowledge… but too often we spend weeks rediscovering it…
Valuable research becomes trapped in documents and presentations.
Business knowledge is rarely reusable across projects.
AI can only generate value when it understands the right context.
Teams repeatedly spend time rediscovering what organisations already know.
What if product design started with intelligence?
That question became the foundation of Unite: an ongoing exploration into how enterprise knowledge can become an active part of product design.
Methodology
The Unite Process
Through this exploration I developed a methodology for transforming enterprise knowledge into reusable design intelligence. Rather than starting every project from scratch, the process begins with what an organisation already knows.
AI became one stage of the process—not the process itself. Strategy, domain expertise and human judgement remain central throughout.
Methodology
Building from Knowledge, Not from Scratch
The workflow begins by capturing`existing enterprise knowledge and transforming it into structured design intelligence. AI accelerates concept generation, while human judgement validates, refines and guides every decision.
This methodology became the framework I used to explore finance, elite sport and other domains—testing whether Design Intelligence could adapt across fundamentally different business problems.
AI generates.
Humans decide.
Knowledge connects them.
A strategic design methodology that combines knowledge, AI and human judgement.