Discovery Output
Sports Analytics
Northampton Saints 2025/26
Workspace
These interactive prototypes demonstrate the Unite Design Intelligence methodology. Enterprise knowledge, strategic thinking and AI are combined to explore product concepts, refined through product design into interactive workspaces for discovery and validation—not final production design.
Built as a Design Intelligence case study, this workspace explores how performance, squad and match data can be brought together into a single decision-making environment. Rather than creating another reporting dashboard, the focus was on helping coaches and analysts move quickly between insight, context and action.
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Information architecture designed around coaching workflows rather than static reports.
Cross-filtered interactions allow every view to update around a selected match, player or opponent.
Configurable workspace lets users prioritise the information most relevant to their role.
Dense information layout inspired by institutional trading platforms, optimised for expert users.
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Unite Design System components with a consistent analytics language.
Dark theme optimised for prolonged use and data readability.
Drag-and-drop, resizable widgets create a personalised workspace.
High-density visualisation using charts, tables, KPIs and player cards.
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Unite Design Intelligence methodology
Unite Design System (Carbon)
Responsive analytics workspace
Configurable tile architecture
Cross-filtered interaction model
High-density information visualisation
Outcome
This prototype demonstrates how Design Intelligence can adapt the same methodology used in financial markets to support performance analysis in elite sport.